OUR MISSION + OUR IDEALISM
We started NewBlue to solve a problem. Single-use paper and plastic bags are environmentally devastating and a huge contributor to climate change. Most people don't carry reusable grocery bags because they are too difficult to remember to carry, they’re mostly unattractive and not very functional.
By designing stylish, functional reusable bags that can be an accessory to your life and making these bags durable enough to last 10 years or more, we’ve helped shoppers save the environment from hundreds of paper or plastic bags each year. We are on a mission to help stop waste where it begins and clean the environment of what’s already there.
NewBlue is built on the principle of advocacy through industry. It is a revolutionary way to harness the power of business to drive social change. Our focus is to encourage sustainability for the betterment of our oceans and the environment. Our goal is to encourage small acts of sustainability by creating great products you’ll be proud to carry.
Our hope in creating NewBlue is that people will start noticing opportunities in their lives for being more sustainable and less wasteful. NewBlue is proud to partner with 1% For the Planet. We commit 1% of all sales to the largest ocean clean up effort in the world.
Thank you for making responsible environmental choices!
Tish Phillips, Founder NewBlue